Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 11.3.201
  • Adult Rating: 4+
  • File Size: 179.01 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 11.0 or later.
Score: 4
From 669,250 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.



  • Great and easy. But only tells calories unless you upgrade

    By mommif4
    The free app is super easy to use. I always find the foods I eat and it’s super easy to scan. What I don’t like is everything locked but calories and the upgrade is an expensive yearly fee.
  • Weight Loss Partner and Personal Trainer 😊

    By Whifwee
    I love this app. I’ve used it off and on for 7 years. I am 69 and it’s much harder to lose weight now. I have been eating low carb and recording it on LoseIt but I knew I needed to add cardio along with a low carb diet if I wanted the scale to move. Three weeks ago I looked at the exercise guides on this app. Under Cardio Training I found a simple Beginners 4 week running guide. Years ago I jogged a lot and I thought maybe I could get back into it. The Guide is so straight forward. Its interval jogging. I am now on the 4th week. I love it!! It’s easy to follow, takes on the average 30 minutes and I have lost 10 pounds. I am feeling so good. I highly recommend this app.
  • Love it

    By Cdfauxfinish
    Been using this app for a month, it has helped me see not only how many calories but how much nutrition I was lacking. With this accountability and exercise I have lost 8lbs this month and feel healthier and stronger. You have to put in the work, this definitely helps you figure out what your body needs and how it responds. It’s a great tool, I definitely recommend it to anyone trying to lose weight and get healthy
  • Great App

    By JoDiBrNa
    “Lose It” is a great app to manage calories and nutritional data. I have used it for years and it is a constant reminder to keep me within a healthy regime. I have the basic version which works for me well; however, if you want more than the basics then you need to upgrade. They will offer you the ability to upgrade on a daily basis.
  • Awesome Way to Lose!

    By AJ_83
    I enjoy using this app! I can log any food and keep track of my calories, weight, water, and so much more! 15 lbs down!!!💜💜💜
  • Old town road

    By superwholocknatural
    5 stars for whoever wrote the old town road themed update description. Impeccable; A++ work it’s good to see the humane side of app development
  • LoseIt

    By Jutzee
    Best and most reasonable weight loss program on the internet. I started with the free program and it didn’t take me long to upgrade for only $39 a year or so. I love it.
  • Best food tracking app

    By Sumsumm96
    I love this app, you can scan the barcode with whatever food you’re eating. It really helps with not overeating because you’re tracking everything you eat. I’ve lost 20 pounds tracking my food and eating less.
  • Help!

    By CBs Moosie
    I paid for Lose it... and now it won’t let me log in anymore... I can’t find a way to get help. If you read these please contact me!
  • Why cant I just use the app

    By EL Foco
    Why do I have to create a stupid account, screw your app