Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 11.4.200
  • Adult Rating: 4+
  • File Size: 164.33 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 11.0 or later.
Score: 4
From 689,196 Ratings


Lose It! is a calorie counting app that helps you reach your goal weight. Simply download the app, set your goals, and track your foods and exercises to lose weight. Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. • 80+ million pounds of weight lost by our members (and counting) • 27+ million searchable items in our comprehensive international food library database • 40+ million users who have started their weight loss journey with Lose It! • 25+ macronutrient and health goals to choose from • 3 days of tracking is all it takes before a user starts to see a result in weight loss HOW LOSE IT! WORKS Lose It! uses the proven principles of calorie tracking to educate and help you succeed. To get started just input your profile details with your goal weight and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity and get ready to celebrate your weight loss victories. There’s no easier way to change your habits and learn about your nutrition needs. LOSE IT! FEATURES • Barcode Scanner – quickly scan food barcodes or search our database to track foods you’ve eaten. • Snap It – log food by simply taking a photo of your food. Just tap the camera icon for food tracking as easy as taking a picture. (2016 CES Innovation Award Winner). • Track Nutrients – track more than just calories including macros, proteins, water, carbs, sugars, body measurements, sleep cycles, and more. • Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Fitbit scales, Garmin trackers, Withings scales, Google Fit, Healthkit, and more. • Biggest Food Library Database – 27+ million searchable foods in our international library. • Challenges – step up your game with fun weight loss, fruit/veggie, and exercise challenges by yourself or with your friends. That’s some serious motivation! • Meal Planning & Targets – meal targets helps you calculate suggested calories per meal based on your goal while meal planning allows you to customize your meal names and snacks for more accurate records. • Patterns – learn about your habits with our exclusive personal insights and patterns to identify what is hindering or helping your progress. • Themes – personalize the look and feel of Lose It! with themes that speak to your personality. • Recipes – customize your weight loss journey with breakfast, lunch, and dinner meals you create yourself. • Workout Guides - library of workouts to help guide you to success. Download Lose It! today and join our community of members helping us reach our mission to mobilize the world to achieve a healthy weight. Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members. http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Renewal price will be $79.99, unless a discount is specified at time of original purchase. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.



  • Great for tracking calories

    By dpodster
    A little bit of a learning curve for entering multi-ingredient meals but it has a very complete food database. Two bugs that I’ve found so far (running iOS 12 on an iPad Pro): 1) After scanning a barcode, I have to close the app and launch it again before I can scan another barcode. Not good when I need to scan multiple barcodes. 2) When I scan a barcode, my serving size units are limited—e.g., can only choose ounces, grams, or pounds. No options for cups, tablespoons, etc. If I search for the food item manually, I have access to more units of measure. If these bugs were fixed, I’d give it 5 stars for sure.
  • Works for me

    By shizaminelli
    I haven’t tried everything but this works for me
  • Easy and informative

    By Happy Joanne
    I have tried a couple of apps to track food and landed on this one as my favorite! Although I am using meal replacement shakes and bars, I know once I reach my goal, this app will be a lifesaver to show me how many calories I have left. I do think the paid version would be much better bc it allows you to track water.
  • Great app

    By kit901
    I’ve been using loose it on and off now for about three years. It is a fantastic resource and easy app to use. It always helps me reach my goals quickly.
  • 4 Years In

    By ShelbyNolen
    Best food logging app out there. Easy to use, simple interface, lots of different options. I’ve lost all my weight using this app and now use it to watch my macros while I workout. Would recommend to anyone who’s just starting and it all seems so over whelming. Just start it- don’t worry about going over your daily limit at first, just log everything and make slow gradual changes.
  • This app has helped immensely

    By Sage Antigone
    This app has made a huge impact on my portion control. I still eat what I like, but I control my portions based on my daily calorie count and have lost 4 pounds in 2 weeks. I am moderatrly active, as I have two small children to chase around and a part time job that involves walking and carrying equipment, but I definitely attribute the weight loss progress to the app’s convenient scan feature. The only downside is ads pop up frequently when I’m trying to do something. I understand the free version has ads, but it is always at the most inconvenient moment when I’m trying to add something and suddenly it’s there in my way.
  • Easy, efficient

    By gunnyHE
    Easy, efficient, worth the premium up charge.
  • Freezes up

    By notmetoo1500
    We love this app. It works well except that it freezes up and I have to shut my phone off in order to get it to work again. I use the food database but think it should be updated to get rid of duplicates and assure accuracy
  • It’s easy

    By biggestrocky
    No group therapy or coaching bullcorn. Just me, seeing what and when I eat. Tracking calories and water intake, and seeing if I reach my steps goal each day. But, most of all, I get to SEE the daily calorie count and then review my week on my own. My favorite part is that I don’t have a bunch of superficial dimwits repeating old BLARNEY!
  • Love this app!

    By Okartist2be
    I’ve tried others but this is my perfect fit.