Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 11.5.600
  • Adult Rating: 4+
  • File Size: 192.00 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 11.0 or later.
Score: 4.5
From 715,196 Ratings


Lose It! is a calorie counting app that helps you reach your goal weight. Simply download the app, set your goals, and track your foods and exercises to lose weight. Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. • 80+ million pounds of weight lost by our members (and counting) • 27+ million searchable items in our comprehensive international food library database • 40+ million users who have started their weight loss journey with Lose It! • 25+ macronutrient and health goals to choose from • 3 days of tracking is all it takes before a user starts to see a result in weight loss HOW LOSE IT! WORKS Lose It! uses the proven principles of calorie tracking to educate and help you succeed. To get started just input your profile details with your goal weight and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity and get ready to celebrate your weight loss victories. There’s no easier way to change your habits and learn about your nutrition needs. LOSE IT! FEATURES • Barcode Scanner – quickly scan food barcodes or search our database to track foods you’ve eaten. • Snap It – log food by simply taking a photo of your food. Just tap the camera icon for food tracking as easy as taking a picture. (2016 CES Innovation Award Winner). • Track Nutrients – track more than just calories including macros, proteins, water, carbs, sugars, body measurements, sleep cycles, and more. • Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Fitbit scales, Garmin trackers, Withings scales, Google Fit, Healthkit, and more. • Biggest Food Library Database – 27+ million searchable foods in our international library. • Challenges – step up your game with fun weight loss, fruit/veggie, and exercise challenges by yourself or with your friends. That’s some serious motivation! • Meal Planning & Targets – meal targets helps you calculate suggested calories per meal based on your goal while meal planning allows you to customize your meal names and snacks for more accurate records. • Patterns – learn about your habits with our exclusive personal insights and patterns to identify what is hindering or helping your progress. • Themes – personalize the look and feel of Lose It! with themes that speak to your personality. • Recipes – customize your weight loss journey with breakfast, lunch, and dinner meals you create yourself. • Workout Guides - library of workouts to help guide you to success. Download Lose It! today and join our community of members helping us reach our mission to mobilize the world to achieve a healthy weight. Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members. http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Renewal price will be $79.99, unless a discount is specified at time of original purchase. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.



  • Great app for weight loss!

    By heatherSLP
    I found this app to be very user friendly. Many foods are already in the database and it’s easy to add my own recipes. I especially love that I can link it to my Apple Watch to have a more accurate account of my calories.
  • Loose it is magnificent!

    By namasparkle
    I have lost 85 pounds and am maintaining my weight all in the span of 16 months. It’s all because of the control and information that Loose It gives me. I highly recommend this app to anyone who is serious about loosing weight. :)
  • Lost functionality with food “memory”

    By Ironman2009
    Hi, You used to be able to set how many of your most recent food items should be retained for quick search access. It was something like 100, 200, 500, all. Now it’s always all. This makes it very difficult for users like myself that have had this app for years. The quick search brings up way too many results.
  • Lost 55 lbs in 2019

    By Srqbob59
    Planned and unplanned Weight loss inn2019 is 55 pounds. I am down from 288 to 233. Lose it has been helpful in meal planning. I am disappointed in the calorie value listings. They are all over the chart. Still I give the app 4 stars.
  • This is the only thing that works

    By Char master
    Lose it was recommended to me by my doctor In June 2019 .I weighed 190lbs. It is October and now I’m 166! This app gives you a gradual healthy way to reach your goals! I am recommending lose it for any one.
  • Tired of the daily request to upgrade my app to a paid subscription

    By Stressed$#$&
    It would be nice if it didn’t ask me to upgrade to a paid subscription every day
  • Down 7 lbs in 2 weeks

    By jmark82
    Lose it takes the guesswork out of losing weight. I have it synchronized to my Apple Watch and it automatically tracks my caloric expenditures. It makes tracking calories extremely easy, as well. You can simply scan the barcode of what you’re eating and as long as you’re honest about serving sizes, it will keep you on track. Unlike other times I’ve tried to lose weight without a calorie counter, I never feel like I’m starving myself. In the past when that happens, I would struggle with eating before bedtime. Now I can know how many calories I have left in my daily budget and eat accordingly so that I don’t over indulge. Now down 7 lbs in just 11 days, I’m well on track to losing the 45 lbs that I set as my goal, and getting there sooner than expected.
  • Teaching App

    By Berger48
    Love the app because it “teaches” you how to budget your intake. I still haven’t found out how to subtract something once it added to a meal then you decide not to eat it. But now I’m not adding my intake until I totally finish a meal/snack.
  • Love it

    By wklink9
    Greatest app
  • LOVE

    By flight obsessed
    I love how easy it is to track everything in one place. I love the scanning option (I use it all the time!). This app has helped me with portion control because I put it in the system first and then decide my portion based off how many calories it ends up being to stay within my limit.